Coast Office Task Chair by BOF BOF

Estée Lauder Knows How to Cut Costs Can It Also Rebuild Growth? BoF

New CEO Elliot Hill said the brand was making progress repositioning itself; shares jumped on the news. Prada Group, led by rocket growth at little sister brand Miu Miu, reported nine-month revenues up 18 percent year-on-year in October. Still, investors are keeping an eye on deceleration at the main, more profitable Prada line. Miu Miu’s retail sales remained strong in the fourth quarter, rising 84 percent, while Prada grew by 4 percent.

What Will Happen to Fashion If the World Misses Its Climate Targets?

This week the European Union announced plans to water down sustainability reporting and due diligence regulations, which would have been among the strictest globally. Critics say the retreat puts fashion’s environmental and human rights ambitions at risk. Malique Morris is Direct-to-Consumer Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry. Fashion start-ups can no longer foot the bill for costly online returns, but they have to find ways to reduce the costs of returns without losing customers. For some industry observers, there’s a seemingly endless well of potential for brands, and the platforms that serve them, to grow within the booming resale economy — and turning an inventory issue into a money maker is an auspicious starting point.

  • Temperature fluctuations from the average make it difficult for brands to sell through stock.
  • OXFORDSHIRE, United Kingdom — H&M is collaborating with designer Glenn Martens on a special capsule collection, group president and CEO Daniel Ervér and Martens told The Business of Fashion’s Imran Amed on stage at BoF VOICES 2024 on Wednesday.
  • There’s also Revive, a software firm that launched in January, which helps brands like Michael Kors and Djerf Avenue refurbish returned items to resell on their own sites or through resellers like Poshmark and eBay.

He is based in London and covers the intersection of sports and fashion, as well the sportswear and sneaker markets. Alleging that the deal was “irregular and not commercially reasonable”, the complaint says that Chuter had a controlling interest in the company at the time, and describes the deal as a “private sale” at an unreasonable price. Sharon Chuter, the founder of the prestige cosmetics company Uoma Beauty, has sued the brand’s new owners, MacArthur Beauty LLC and BrainTrust, alleging that the purchase of its assets in December 2023 was an unauthorised and below market value sale. The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.” Hosted on Acast. Introducing our brand new, sustainability inspired HQ Show-space in Bridgend, South Wales presenting our entire Harmony furniture collection backed by the latest flexible and technology solutions.

News & Analysis

For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times. As “value” can take on different meanings, brands will need to identify which value-seeking behaviours drive their customers and tailor their strategies accordingly. Shopper surveys, social listening and analysis of customer relationship management data can all be effective ways to identify what shoppers care about in terms of value. Some brands have recognised this growth opportunity and are developing their own resale capabilities. For example, Sandro’s resale programme drives customer loyalty by giving sellers either 70 percent of the resale value if they choose to be paid directly, or 100 percent of the resale value if they choose Sandro credit. Meanwhile, Shein launched its own online peer-to-peer resale platform, Shein Exchange, in Europe in summer 2024 after seeing success in the US.

BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space. But to keep growing, brands need to adapt to consumer habits that are changing quickly. It’s not weird … but truly approachable perfumes that get people excited,” said Sinks, describing the scents as “incredible”. According to the brand, which was founded in 2018, a pivotal moment was launching in Sephora’s Harlem location where it consistently outranks global brands, and overall sales are also growing double digits. Other brands Sinks and Monet mentioned as gaining speed amongst fragrance buffs were Universal Flowering, Nette and Born to Stand Out. Universal Flowering launched in 2016 and has grown its revenues around 25 percent every year since 2021, said founder Courtney Rafuse, while Nette, which makes candles and fine fragrances, has been steadily gaining speed since launching in Sephora in 2023.

Last year, perfume sales rose 12 percent to $9.5 billion in the US alone according to consumer insights firm Circana. It’s been almost a year since Italian prosecutors linked Armani and then Dior to sweatshops on the outskirts of Milan in an investigation expected to bring up to a dozen more brands under the microscope. In response, officials and industry leaders have rushed to tighten controls over the luxury supply chain. Leverage owned outlets and resale platforms to attract entry-level shoppers who may one day buy at full price. Additionally, resale can give brands more control over the quality of their secondhand goods in circulation, with the bonus effect of increasing circularity.

A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing. No matter microtrends’ fate, what will remain is the lessons retailers gleaned from the peak of the microtrends moment, including the importance of being able to plug into fast-moving cultural conversations. The European Commission intends to propose a ban on the use of PFAS, or “forever chemicals”, in consumer products, with exemptions for essential industrial uses, the EU’s environment chief told Reuters.

Investors Brace for More Volatility With Trump Set to Address Congress

Its investors include IDG Capital, Mubadala Investment Co., Tiger Global Management and HongShan Capital, formerly known as Sequoia Capital China. Shein’s had a bumpy ride in its attempt to go public, with questions raised over its supply-chain operations and labor practices, while uncertainty openwatermovie.co.uk over global trade relations and political tension is mounting. The company rerouted its IPO application to London last year after its goal of listing in the US faltered. Prioritise data transparency and marry the data between retail functions, integrating multiple systems.

Benefitting from this interest is not just conglomerate-backed luxury brands, but a crop of indies-turned-powerhouse labels, such as Byredo, Le Labo and D.S. & Durga, which all started as small independent makers with esoteric scents and guerrilla marketing tactics. Those brands, minted in the mid-aughts, have created a clear playbook for success and a template for a frothy exit, increasing investor interest. The European Union has unveiled plans to significantly water down landmark sustainability rules that would require large fashion brands to report more details about their environmental footprint and take on more responsibility for abuses in their supply chains.

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