Because Google can include your site in the overview, you can actually drive more traffic to your site than if you were originally ranking at the bottom of page 1 (or lower). There’s no doubt that AI Overviews are likely to reduce the chances of a user clicking through to organic search results for some queries. One way to foster positive user signals and encourage people to spend more time on your pages is by providing a great user experience (UX). Now it’s about truly understanding the main intent behind a search term and making sure you’re meeting that. Rather than trying to meet a more generic intent or lots of different intents at once.
- This keeps you and your entire team on the same page and unionizes each step in your strategy to eliminate silo.
- You don’t want to invest time, money, and effort into a campaign if you aren’t continually improving your campaign to make the most of your investment.
- After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic.
- Sure Oak provides a variety of SEO services to ensure your site is optimized for national and local audiences.
- To do so, create posts that answer specific questions users have.
Diversifying your presence across platforms ensures you remain visible, even if search algorithms change. A BrightEdge study revealed that businesses using multiple traffic sources experience 20% higher engagement. By aligning content with user intent, you’ll improve engagement, reduce bounce rates, and increase conversions. Optimizing your visuals ensures you’re ready for the rise of image-based search, driving traffic from new audiences. With 60% of Google searches now resulting in zero clicks, optimizing for featured snippets and People Also Ask (PAA) boxes is essential for maintaining visibility.
Understand What Searchers Want to See
Likes, shares, and comments are expected to have a much more prominent impact towards the rankings of the search engines. Organizations can improve their SEO plans by partnering with influencers that will help popularize their brand. Making content relevant for the community and encouraging conversation, brand businesses can increase reach, credibility and audience interaction.
Find Your Organic Competitors
This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website. Before we dive into how to do SEO, it’s worth taking a minute to understand how to track and measure SEO performance. This is never easy, and what we’ll cover here is a very high-level overview. If you’re setting up a new site, go with the clearest and most descriptive structure. If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things.
You should now see all the keywords you rank for in the top 10, where Google shows a featured snippet from another result. Featured snippets are short answers that show in some search results for certain search queries. Getting featured snippets is one of the most popular SEO techniques. Given that our “SEO toolbar” page still exists, we can reclaim those backlinks by redirecting the old URL to the new one. Internal links are links from one page on your website to another. Optimizing internal links is one of the most widely shared SEO techniques by SEOs.
High-quality content SEO Anomaly has a strong return on investment and is an essential tool for boosting your ranking and establishing yourself as the best in your industry. When Google crawls your site, it evaluates each piece of content, including landing pages. It checks for frequent new content and useful content, so a strong content strategy is integral to ranking higher and reaching your audience.
As we look to the future of SEO, adapting your strategies to new search behaviors and technologies will be critical. Here are three tips to help your business thrive in this dynamic environment. This builds backlinks, trust, and word-of-mouth traffic that algorithms love.
Your content doesn’t have to be 100% on the same topic as your product but relevant to your target audience and the keywords you want to promote. All of this information will help you choose the right keywords to track and optimize when blogging, working on your on-page SEO, and developing your content strategy, and website as a whole. For example, a plant-based cooking blog will have different keywords than a plant-based cooking blog. The plant-based cooking blog will reach more people if there are long-tail keywords that are in line with what the target audience is looking for. For example, “whole foods”, “plant-based”, “plant-based protein”, and “animal protein vs. plant protein”.
Every question or search query you collected earlier has an underlying intent. Use the questions and search terms you researched to guide your website’s structure. Click the checkbox next to the ones you’re interested in to save them to a list. Many hosting providers offer free SSL certificates with their plans, making it easy to add this layer of security to your website.
Although these long-tail keywords are very similar to each other, it would be perfectly acceptable to create 3 separate posts for them. Instead of trying to rank for every single keyword, group the keywords topically and cover the main topic in the best way possible. To start the topic-based keyword research, you need a seed keyword – the keyword that will serve as an entry to the niche. The strategy of creating great content may include various SEO techniques but doesn’t depend on any of them solely. If one fails, the plan will be adjusted, but the strategy won’t change.
