Use platforms like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with high search volume and low difficulty ratings. When selecting your target keywords, consider the relevancy, search volume, competition and don’t forget to use long tail keywords. Don’t force keywords into your content where they don’t belong. This can make your website look spammy to search engines and users. Google and other search engines constantly adjust their search engine algorithms, SERP formats, and ranking factors. Stay up to date by reading SEO-focused blog content and articles in trade publications and blogs, like Exploding Topics and Search Engine Journal.
Keyword Research (Target leads and revenue — not just traffic.)
Valuable, informative, and engaging content is the backbone of your on-page optimization. Your content should not only incorporate the keywords naturally but also offer something that’s worth your visitor’s time. Your website’s URLs should be clear, descriptive, and user-friendly. They serve as signposts for both users and search engines, providing a preview of what to expect on a particular page.
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These bits of information can help you formulate your own link-earning strategy. A good place to start with link building is to find out who already links to you. This can help inform your decisions down the road, and give you a relative sense of strength. Links (like this) work as the glue to hold the internet together. Links also help search engines to discover, crawl, and rank your web pages.
- “Our objective is to let this person thrive, and this doesn’t look the same for everyone,” Russell says.
- If your website has technical issues, it’s a big red flag to search engine algorithms.
- It involves various techniques like keyword research, on-page SEO, technical SEO, and off-page SEO.
- The process of optimizing content begins with keyword research.
For example, Erik’s team begins by translating data studies directly, as this is the most efficient method. They then create supplementary micro-studies within these translated pieces to add local relevance. What works in English won’t always work in Spanish, Japanese, or German. Then, Japan because we were already quite popular there (more popular than our competitors, if I’m not mistaken).
The HTML tag is used to provide would-be visitors with a brief summary of the web page content. When writing meta descriptions, make sure they are compelling, include relevant keywords and are true reflections of the content on the web page. With a majority of searches conducted on mobile devices, a mobile-friendly site is essential for a good user experience. A responsive design allows your website to load on various screen sizes. This not only helps with user engagement, it also is a positive contributor to SEO.
Spy on your competitors’ content topics to get new ideas
Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results. When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results. Your Pinterest profile acts like a homepage, so use it strategically. Clearly define your niche, use searchable keywords, and maintain a brand voice. Board titles should be specific, while descriptions should include related SEO Anomaly terms.
Meta tags do a double job of communicating page content to the search crawlers – essential for indexing + rankings – and driving user clicks from SERPs. Anything slower increases bounce rates and hurts your rankings. A one-second delay in mobile load time can reduce conversion rates by up to 20%. To deliver an impeccable user experience, Google created a set of compliance metrics for websites, called Core Web Vitals. Google now rewards clarity, intent-match, and authority over hacks or shortcuts. That means SEO has evolved from a standalone marketing tactic into a foundational element of brand strategy and digital growth.
Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. It was (and still is) the most complete guide to link building out there. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest. To do this, it’s important to understand who your actual online competitors are. If you run a real-world business, your online search competitors are often very different than your real-world ones.
If you find that speed is an issue, you can invest in a CDN later on. People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. In order to show a high ranking on a Google search result, you must make sure Google can find your website. Once complete, submit the sitemap to Google via the Search Console. If your goal is to manage SEO efforts for short or medium-term ROI on your content, high-intent keywords are the way to go, and you can discover them with keyword research.
I ride a Harley, play in a band called Algorithm and Blues, and write about SEO and digital marketing. Sometimes your window is small, and you’re forced to build for a distinct — or tiny — opportunity. Maybe you don’t have time for a proper large-scale strategy at all; a tactic or two might be all you can do to carry in a win. Don’t misrepresent what you’re trying to build as an SEO campaign.
