Learn about each issue and how to fix it in our comprehensive issue descriptions. Click through to see the list of affected URLs and fix what might be hindering their success in search engines. Domain Authority (DA) represents the score for your entire website and is provided by Moz. This score can have a maximum value of 100, and factors in metrics such as the amount of links you have. SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website.
Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. With Frase, you can easily check how top-ranking pages are structured.
Is an SEO audit tool suitable for all types of websites?
So you can see exactly what you’re doing well, and what you need to improve. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.
- WebFX will identify and determine the best way for you to optimize these files to ensure positive results.
- Later on in this guide we’ll give an overview of some of the main types of SEO audit there are.
- Present the data in a clear, concise, and easy-to-understand manner.
- I love ContentShake AI because it helps you with content creation by generating niche-based or general content ideas, and it allows you to create, edit, and publish SEO articles to your WordPress site.
- But when that strategy is lacking or imprecise, your consistency can be doing more harm than good.
First, you need to know if search engines can actually find and understand your pages. At SEO.co, we specialize in supplying businesses with high-quality content marketing and white-label link-building for agencies. But we’ll also be the first to admit that these services will benefit your company very little if your website doesn’t have a strong SEO foundation to support it. Once you’ve found some broken links, there are a few different ways to fix them. If the link is on your own website, you can simply update the URL to point to the correct page. If the link is on someone else’s website, you’ll need to reach out to them and let them know so they can update it.
Step #13: Fix Broken Links
Inspect internal and external linking to make sure they are functional and relevant, and point to authoritative sources. Examine multimedia use (images, videos, charts) to determine if they support and improve the textual content. Audit content length and depth to see if it sufficiently covers the topic compared to competitors. Reviewing content quality involves evaluating how well your website’s content meets user intent, delivers value, maintains originality, and adheres to grammatical and structural standards. Reviewing content quality includes checking for keyword relevance, readability, topical depth, and whether the content is up to date and trustworthy. Regular assessment of mobile-friendliness is no longer optional but essential for an effective SEO strategy.
Google Analytics is one of the best tools that you can use for tracking your site’s overall performance data from a wide variety of channels (not just from Google organic channels). This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. The sheer number of SEO audit tools available can be overwhelming, especially if you’re just starting out. You’ll need to use a tool like our FREE Google Keyword Planner Tool to find high-performing keywords in your industry or niche.
Continuously monitoring your competition keeps you informed about industry trends, enabling you to adapt your SEO strategies accordingly. Retiring outdated, irrelevant, or poorly performing content can be more beneficial. Removing this content streamlines your website and allows you to focus resources on higher-performing pages, ultimately improving your site’s overall health. This involves analyzing current content for relevance, keyword usage, and overall quality. Think of it as renovating a house rather than building a new one from the ground up. Conducting an SEO audit is especially important now, given the growth of the SEO market.
Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. Understand any site’s backlink profile and discover link building opportunities. Implementing these recommendations resulted in a 32% increase in organic traffic within 60 days. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small stuff rarely does much for your rankings.
We’ll provide you a prioritised list of your site’s pages and issues, ordered by those with the most number of, or most urgent problems. JetOctopus is SEO audit software designed for agencies and large ecommerce websites that have many pages to evaluate. You also have the option to schedule crawls to be performed at specified intervals. And automatically export crawl data to generate reports on the fly. It also includes a URL inspection tool that can help you understand how Google sees a particular page. And find any issues that might prevent the page from being indexed.
Although not strictly an SEO audit, due diligence for internet based businesses inevitably requires auditing of their website and online presence. Mobile compatibility isn’t a standalone consideration for SEO anymore, it’s part of everything we do and as such needs to be integrated into any SEO work carried out. For years ‘mobile’ was BHS Links held up as the ‘next big thing’ in SEO and audits to ensure compatibility were all the rage. If you’re in any doubt as to the value that content audits can offer, just have a read of Curt Storing’s piece on ‘How my Content Audit Process Secured a 6-Figure Sale of my Website’. Although auditing largely relies on your own investigation, Google Search Console is a good place to start.
