What is Article 13? The EU’s copyright directive explained

The subreddit focuses on helping new YouTube creators grow, and is operated by Fetch, which helps small YouTubers monetize their videos before they’re eligible for the official YouTube Partner Program. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. It means someone likes your post or comment, or found it useful, insightful, helpful, etc.

  • To a computer, all of the images probably look reasonably similar, therefore it might just block all of them.
  • Nintendo had been more restrictive, but recently relaxed its rules.
  • GDPR has forced internet companies to scramble to fall in line with the new policy, but the privacy protections it promises internet users mean it’s generally thought of as a consumer-friendly effort.
  • One random discord server I was in just linked everyone to saveyourinternet.eu because apparently EU is trying to kill internet as we know it.

Mary Honeyball, a British Labour MEP who supports Article 13, says. “The text only requires that [platforms] either license or remove copyrighted material.” The Directive on Copyright and its most controversial component, Article 13, requires online platforms to filter or remove copyrighted material from their websites. It’s this article that people think could be interpreted as requiring platforms to ban memes, but more on that later. The rule would apply to if someone downloaded Beyoncé’s new music video from YouTube then reuploaded it onto their personal channel.

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Although the #saveyourinternet campaign has focused on stirring up opposition to the directive among YouTubers and users, the highest echelons of YouTube management have also got in on the opposition. On October 22, YouTube CEO Susan Wojcicki published a blogpost warning against the impact of the Directive. “Article 13 as written threatens to shut down the ability of millions of people – from creators like you to everyday users – to upload content to platforms like YouTube,” she wrote.

  • Nearly 5 million individuals have signed the petition to stop Article 13 which was started by saveyourinternet.eu — making it the largest petition in EU history.
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While we support reform and rights holders’ ability to be compensated for their work, we believe Article 13’s approach does needless damage to creators and to free expression on the internet worldwide. It’d force all online platforms to police and prevent the uploading of copyrighted content, or make people seek the correct licenses to post that content. For the most part this would mean filters that check content as it’s uploaded would be mandatory for platforms including
Facebook
, Instagram, GitHub, Reddit and Tumblr, but also many much smaller platforms. The reason why this article has been dubbed the “meme ban” is that no one is sure whether memes, which are often based on copyrighted images, will fall foul of these laws. This is the part of the Directive on Copyright that has most people worried.

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The question that remains is what this will mean for the platform going forward. Reddit has long been bolstered and operated by a network of unpaid moderators who keep subreddits from disintegrating into chaos. The API fee became a tipping how to open a brokerage account point for those superusers, who are worried that the company is prioritizing its business over the needs and preferences of the community. Reddit’s chief executive has explicitly said he is looking into ways of weakening moderator’s power.

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Enjoy full access to a modern, cloud-based vulnerability management platform that enables you to see and track all of your assets with unmatched accuracy. Video gamers who share their gameplay on video-streaming services such as Twitch and YouTube highlight the complexity of copyright online. German MEP Julia Reda suggested services would have to “buy licences for anything that users may possibly upload” and called it an “impossible feat”. Article 13 does not include cloud storage services and there are already existing exemptions, including parody, which, for example, includes memes.

“The details matter and we look forward to working with policy-makers, publishers, creators and rights holders, as EU member states move to implement these new rules,” it said. It means they would need to apply filters to content before it is uploaded. Let’s dive into what the response has been to Article 13, from those in favor to those opposed.

The first, mentioned in the open letter from internet heavyweights say the move would put unfair costs on smaller internet platforms. Big American tech companies like YouTube, Facebook, Reddit, Tumblr, and Twitter will be able to afford automatic filtering technology. This already exists at some scale with YouTube, which has a neural network identify copyrighted works such as TV shows and music. We’ve seen how that works out- frequent errors in judgement with long response times from a company whose business thrives on having content. Imagine how much worse the situation would be if the government ran it, having little-to-no incentive to work to allow incorrectly flagged content. If building genuine community is a social media goal of yours, starting your own subreddit is a great way to achieve that.

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Of course, it’s perfectly possible that the Indian government will, in the interim, pass an Article 13-inspired directive in India as well. It’d also prevent social platforms from showing any kind of “snippet” of news stories, making it ultimately harder to share and link to content. The last EU-wide copyright law was put in place in 2001, when the internet was a dramatically different place to how it is today. It’s designed to update the law and make it more relevant to the internet we know and love now, as well as to anticipate change down the line. The legislation, however, is vague — one of the criticisms of it — in terms of what actually needs to change and how it’ll be upheld. You and your communities have worked hard to build this incredible place, and it’s worth protecting.

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YouTube already has its Content ID system, which can detect copyright-protected music and videos and block them. But critics say developing and implementing this type of filter would be too expensive for small companies or start-ups. Article 13 is the part of the new EU Copyright Directive that covers how “online content sharing services” should deal with copyright-protected content, such as television programmes and movies. The EU says it wants to make “copyright rules fit for the digital era”, but not everyone agrees with the proposed changes.

Each country within the EU will be able to interpret the law and how it should be implemented in its own ways. Therefore one country may decide that “upload filters” should be implemented using one tool, while another may understand the law in a different. The concern is that because Article 13 mandates the use of artificial intelligence and filtering technologies, those technologies are not advanced enough to pick up the nuances in content like memes. To a computer, all of the images probably look reasonably similar, therefore it might just block all of them. Justin is a senior editor covering all things music for 9to5Mac, including our weekly Logic Pros series exploring music production on Mac and iOS devices. Justin is an audio engineer/producer with over 10 years experience in the music industry.

Each territory is governed by its own copyright laws, so unless the directive causes the big internet companies to make some huge, fundamental changes, you might not be directly affected. YouTube’s current Content ID gives copyright owners the right to claim ownership of content already live on YouTube. The system then allows them to either block the video or monetise it by running advertising against it.

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If you live in the European Union, or if you’re an avid fan of European politics (and who isn’t?), you’ve probably heard about Article 13 in the past handful of months. And if you heard about Article 13 from someone on the internet, that person probably didn’t have kind things to say about it. Unless the Polish court how to buy ergo case changes anything – and that’s a big if – individual member states will have two years to turn the new rules into their own national law. To help clear things up, here’s WIRED’s guide to the EU Directive on Copyright. The internet is all aflutter today over the vote on ‘Article 13’ by the EU parliament.

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