According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. At BHS Links the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings.
- You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals.
- Being too narrow and obvious about artificial connections will lead to a good drop in rankings resulting in traffic loss.
- They focus on improving your on-page, off-page, and technical SEO.
- SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results.
- Creating content that genuinely benefits visitors but builds a sustainable and effective online presence.
Apply these SEO statistics to your 2025 search strategy
Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers. Search engines are like a library, and to build their library, they need to crawl the web. Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. Additionally, we touched on the significance of conducting watchword inquiries to recognise the correct terms and expressions to target.
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You can also simply search for the page on Google — the snippet that appears right under the page title usually pulls from the meta description. A good meta description starts by answering the user’s actual intent. Think about what problem they’re trying to solve, and frame your snippet around that.
You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). All you need is a backlink analysis tool (like LinkMiner) that will help you find the backlinks of your competitors. If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress.
Enhanced search listings can bring you more traffic by standing out on SERPs, or by adding your store to local search results and in Google Maps. As you can see, there are a lot of things you can do to make your content search engine-friendly. You’ll find these and many other actionable tips in our checklist on how to optimize your blog posts for SEO like a pro. Finally, you might be interested to learn that there is a growing number of excellent AI SEO tools that you can use to optimize your website. These powerful programs are trained with a massive amount of data to make SEO a breeze.
