It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads.
Lesson #6: Use Schema (Structured Data) To Help Google Understand & Trust You
Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results. Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive. Collect insights from these tests to refine your site for better usability and interaction.
- These include highly dynamic websites that may have thousands of web pages across many subdomains.
- “The right SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture.
- We’ll also review your competitors to see what they are doing well and reverse engineer their strategies.
- It also detects problems behind the scenes, like inefficient caching that negatively affects page load times or missing canonical tags that impact your SEO.
See what keywords you rank for
So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment. Shows you whether the site has any manual actions preventing it from ranking. If you’re not then grab a free certificate from Let’s Encrypt and follow our guide. And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.
Search Engine Optimization is essential for online success, yet getting started may be daunting. This advice is often wrongly interpreted as “demand a free audit” from a potential SEO company. If you do run into a company that does a free audit, it’s likely a surface-level report run from software tools. Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be.
Remember that you don’t have to fix everything, but prioritize the most important issues SEO Anomaly you feel will have the most impact. Identify, prioritize, and fix 170+ technical and on-page SEO issues. In summary, don’t neglect the external side of SEO in your audit. Your site’s backlink health and overall online presence are integral to your SEO success.
A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords. You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here).
The best option is to optimize the image file size before uploading the image to your website. Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.
I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake. This effectively prevented all of their pages from appearing in search results. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential.
If you notice that the number of pages isn’t increasing, there a good chance that some of your pages aren’t getting indexed. When Google crawls through your site, it “reads” your content and indexes your pages. Indexing is crucial to your page appearing in the search results. If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO. You’ll also want to make sure that your long-tail keywords are driving valuable results.
