Social media helps drive traffic to your website, which, in turn, increases the chances of gaining backlinks from reputable sites. Furthermore, social media profiles often rank highly in search results, helping improve brand visibility and online reputation. Off-page SEO refers to ranking factors outside of your website—namely, links from other websites that lead back to yours. This can include backlinks from high-quality referring domains, social media, and even local citations when applicable. Over the years, the way that backlinks are used in ranking algorithms has changed. Things like citations, brand mentions, and social signals have all become a part of off-page SEO campaigns.
How to Kickstart Off-Page SEO with Backlinks
- Citations, which are mentions of your business on other websites, help search engines validate your location and business information.
- When users find your content useful and share it, they contribute to increasing your website’s reach and brand authority.
- To check your LCP score, access your Google PageSpeed Insights and make sure your page hits LCP within 2.5 seconds.
- Liraz is an international SEO and content expert, helping brands and publishers grow through search engines.
This blog post that you’re reading right now is a piece worth reading for any off-page SEO-related answer, right? Well, let us find some people who’d find it helpful and share it with them. Companies like Quartz, The Times, and Mediaite covered the data as well, landing SparkToro links from all these gigantic websites. However, at the same time, it’s also worth noting that we don’t necessarily know how link attributes are perceived by Google on their end. And it means there can be scenarios when a no-follow link is valued equal or even more than a do-follow one based on some other external signals. What all SEO Anomaly of these link attributes do essentially is give search engines like Google a more contextual understanding of a link, so it can value it based on that.
What’s the difference between off-page SEO and on-page SEO?
If you are not using Quora then probably you are not effectively putting your efforts for your overall SEO. It is the place where you can get the best answers for any type of question. If you want to master Off Page SEO and learn powerful Off Page SEO techniques for 2025 then this guide is for you. For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of. SEO algorithms evolve, user behavior changes, and industry trends shift. But in my experience, it does help—especially for content that can go out of date really quickly.
We wrote an entire article on link building strategies and backlinks. According to research from Brian Dean of Backlinko, websites with more backlinks rank higher than those with fewer. You can Google roundups in your niche to find websites that publish them and reach out to the site owner.
When you sponsor an event, your business often appears on promotional materials, such as the event’s website, flyers, and social media posts. These mentions act as backlinks to your site and improve your local SEO. Sponsoring events also help you reach a larger audience, increasing brand awareness and trust. Associating your business with well-regarded events or organizations enhances your reputation within the community. The backlinks and mentions from event promotions strengthen your domain authority, making your website more competitive in search results. Organizing events improve your brand presence by showcasing your expertise and involvement in the community.
