What is SEO in digital marketing?

Thus, creating SEO-friendly content with these factors in mind can significantly boost your search results. For instance, well-structured internal links on your pages make it easier for web crawlers to hop from one page to another. It allows them to explore your website in-depth and index more of your content. SEO also serves as a reliable and budget-friendly marketing strategy to help you drive traffic to a website and grow conversion rates. New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.

Match Your Content for Search Intent

To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post.

• In other words, they publish a piece of content… and hope that people share it.
• When evaluating SEO service providers, make them explain how they add value to your SEO efforts beyond what you could do for yourself via off-the-shelf SEO software.
• While the search statistics from top SEO software programs are helpful, stats alone are insufficient.

What is On-page SEO?

Website SEO involves optimizing websites built on the WordPress platform, focusing on plugins, content, and technical aspects to enhance search engine visibility and user experience. Just like with websites, a personalized URL helps with both LinkedIn and external search engine ranking. The most searchable URL should include your name or keywords that your target audience is likely to look for. External links are not the only thing that matters for SEO, internal links (the links within one’s own website) play a large role in SEO as well.

It’s a broad term that includes both SEO and PPC, all aiming to drive traffic to your site through organic (unpaid) and paid efforts. In simple terms, search marketing is about getting visibility and traffic from search engines using both paid and unpaid strategies. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”.

To answer this question and find relevant topic ideas that align with your brand and audience interests, you can use the Topic Research tool. For example, you might choose to only display keywords with a minimum search volume of 100 or keywords with a keyword difficulty below 60%. The tool will analyze your page’s optimization for these keywords and produce a comprehensive report.

First, develop a strategy, technique, process or concept that’s unique to you. On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge. Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing BHS Links as well as I’d hoped.

Partnering with a professional SEO company ensures your website stays ahead in search engine rankings. By understanding user behavior, you can adjust your strategy to focus on what works best. Continuous improvements in technical SEO contribute to steady SEO growth over time. Consistent SEO efforts ensure long-term improvements in rankings and visibility. Are you struggling to boost your website’s visibility in search engine results?

Once a month, take time to review all the content on your website to ensure it is fresh, evergreen, high-quality, and well-optimized to improve your search rankings. Keyword research is a crucial part of SEO that helps businesses understand your audience’s search intent and tailor your content to them. Conducting monthly keyword research to identify quality keywords and update your content with the new keywords helps to stay relevant and keep your content high ranking.