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In today's business climate, the success of an e-business depends on careful analysis of both Web site and traditional business data. To accomplish this, Oracle9iAS provides three types of comprehensive business intelligence solutions: Oracle9iAS Clickstream Intelligence provides reports on Web site activity. Oracle9iAS Personalization dynamically serves personalized real-time content recommendations to both registered and anonymous visitors. Oracle9iAS Discoverer enables users to perform dynamic, ad-hoc query, reporting, and analysis using a standard Web browser. Oracle9iAS Reports Services provide a powerful deployment platform for publishing high-quality, dynamically generated end-user reports in a scalable, secure environment.